I'm an Advertising Management student at Michigan State University with valuable experience in marketing and public relations. I have developed marketing campaigns, strategized and created social media content, managed PR strategy and press kit creation/distribution, designed websites, produced stories for press and podcasts, and planned events. I am interested in working in business and communications within creative industries such as music, entertainment, and fashion.
Student Practitioner, Martin Waymire
MAY 2022 -- PRESENT
Working on multiple client teams within a wide variety of industries at Martin Waymire, a public relations and digital marketing firm. Gaining experience through writing press releases, making pitch calls, developing strategic communications plans, creating engaging social media content for clients, and designing print/digital advertisements.
Public Relations Manager, State of Fifths
MAY 2021 -- PRESENT
Serving as the PR Manager for State of Fifths A Cappella. Gaining experience through planning, executing, and publicizing events; rebranding the group’s visual identity; creating and distributing merch; managing social media, music streaming platforms, and website; booking performance venues; and networking with other a cappella groups on and off campus.
Marketing/Communications Assistant, MSU Burgess Institute
MAY 2021 -- MAY 2022
Working on the Marketing/Communications team at Michigan State University’s Burgess Institute for Entrepreneurship and Innovation. Responsible for pitching and creating content for social media, press, and the Hatchcast podcast, as well as connecting with entrepreneur alumni for events and stories.
Operations Intern, Deviate Designs
JAN 2021 -- MAY 2021
Interned with the Director of Operations and the Co-Founders of Deviate, a unisex streetwear fashion brand. Carried out project-based work including marketing campaign development, PR kit packaging design and distribution, creative direction of photoshoots, and designing graphics for web/social.
Social Media Intern, Mature
DEC 2020 -- MAR 2021
Collaborated with the founders of menswear brand Mature to develop social media marketing strategies and create engaging content tailored to each platform. Gained experience through building weekly content calendars, tracking analytics, directing content creation, managing promotional campaigns, and liaising with influencers and brand ambassadors.
Studio Manager & Digital Marketing Specialist, The Piano Cottage
AUG 2017 -- MAR 2019
Managed the studio headquarters of music school The Piano Cottage. Duties included student coordination, administrative assistance, and working on PR strategy and event planning. Also worked as the digital marketing specialist: managing the website, blog, and social media.
Michigan State University - Bachelor's Degree
2020 -- 2024
Honors College, 4.0 GPA
Major: Advertising Management
Minors: Entrepreneurship & Innovation; Graphic Design; Peace & Justice Studies